Membership CRM, Leading Private Family Club Operator

Membership CRM for award winning Family Private Members Club in Chelsea, London

Sector.

Leisure & Private Members

Product description.

Creation, support and maintainence of a bespoke Membership CRM solution

Technologies.

.NET 8
Angular 16
RESTFUL API
3rd Party API Integration – GoCardless, Revel, Stripe

The challenge.

Ageing technology limiting performance, scalability and user experience

Purple Dragon Play are a multi-award-winning family members’ club, whose flagship 15,000 sq ft venue sits in Grosvenor Waterside, Chelsea, London.

As ioSTUDIOS have a strong, long term relationship with Purple Dragon (as preferred software development supplier) we engaged with the client, to see if the Hello You membership platform could be modernised.

The reason we made this suggestion was that Hello You had accumulated a growing level of technical debt under a previous supplier, and therefore was in need of an upgrade if it was to support the superb, premium service and offering provided to its membership, as well as reflecting the required perception and quality level the brand demanded.

Specific pain points of the legacy system included inefficiencies caused by an ageing payment process that had a direct hit on commercial performance, a rigid management area that hindered Admin Users which in turn, led to an increase in development requests and support tickets and an architecture that hindered the scalability and expansion of new areas, modules and functionality.

The solution.

Modern rebuild that’s created a scalable platform, enabling future growth

ioSTUDIOS were commissioned to rebuild the Hello You membership CRM system from scratch using modern technologies and best practices to create a secure, stable platform that would enable scalable growth and expansion.

ioSTUDIOS delivered a full rebuild of the Hello You solution, including a redesigned CRM admin area, native mobile app, and API-driven integrations with Stripe, GoCardless, Revel POS, and Paxton smart security. The system was redeployed on Azure infrastructure with robust security and a scalable architecture that has supported expansion into New York and the Bahamas.

ioSTUDIOS’ tried-and-tested bespoke software development process was followed – with an initial Waterfall methodology, followed by an ongoing Agile approach – delivering the project successfully on brief, on budget, and on schedule.

The engagement included:

– Discovery & Definition: The ioSTUDIOS Project Team gathered requirements from the client and created a series of outputs that outlined how the proposed solution would work technically.

– Waterfall Development Methodology: Once the definition outputs were signed off, the ioSTUDIOS Development Team built and styled the solution using up-to-date Microsoft technologies.

– Quality & Implementation: Following development, the ioSTUDIOS QA team internally reviewed the site and created a UAT test plan, which the client used to complete user acceptance testing. This was followed by a release to production, during which the work was deployed to a live environment.

– Ongoing Agile Sprint Delivery: Following the initial release, further development sprints can be — and indeed, have been – conducted to meet new business and user requirements. Such projects are typically delivered on an ongoing, agile basis.

– Ongoing Support & Maintenance SLA: ioSTUDIOS also provides a Support & Maintenance SLA that includes proactive monthly testing and checks, as well as a rapid response to any technical issues.

The result.

Transforming customer experience, operational efficiency and scalability

Once deployed, the new solution delivered a wide range of benefits across customer experience, commercial performance, internal efficiency and future scalability.

The redesigned UX/UI significantly strengthened Purple Dragon’s brand perception, creating a digital experience that better reflected the premium quality of its membership offering. More stable payment mechanisms, combined with best-practice payment journeys, also helped increase sign-ups and purchase conversion.

The new platform provided faster, more effective reporting and improved access to data, giving Senior Management clearer insight and enabling more efficient, informed decision-making.

Internally, the redesigned CRM admin area made the system simpler and more intuitive to use, improving staff efficiency and morale while reducing reliance on development support for routine changes and requests.

The modernised technology stack also delivered significant improvements in stability, security and performance, including faster load speeds and greater overall reliability. This helped restore confidence in the platform across all stakeholders.

Crucially, the new scalable architecture removed many of the technical limitations of the legacy system, making it easier to introduce new functionality, modules and integrations over time. It also provided a robust foundation for Purple Dragon’s continued growth and expansion.

Very professional team, speedy responses and genuine care, the best developers I have worked with so far!

Rokas Zaparackas

Frequently asked questions

If you have any questions then don’t hesitate to contact us or please feel free to read our FAQs

find out more

How can enterprise CMS re-platforming improve operational efficiency?

Re-platforming with a bespoke enterprise CMS, like ioSTUDIOS’ solution, streamlines processes, integrates seamlessly with existing systems, and reduces operational bottlenecks for a smoother workflow.

What are the key benefits of re-platforming to a bespoke CMS?

A bespoke CMS offers enhanced scalability, customisable features, and improved performance, enabling your business to adapt quickly to market demands while delivering a superior user experience.

How does CMS re-platforming impact customer-facing KPIs?

By improving site speed, user interface, and backend functionality, ioSTUDIOS’ CMS solutions can significantly boost conversion rates, user engagement, and overall customer satisfaction.

Why choose bespoke CMS solutions over off-the-shelf platforms?

Off-the-shelf platforms often have limitations in flexibility and scalability. Bespoke solutions from ioSTUDIOS are tailored to your exact needs, ensuring your platform evolves alongside your business and exceeds industry benchmarks.

Membership CRM, award-winning London Members Club