National Roadside Cover eCommerce Solution:

Modernised our National Roadside Cover client’s ecommerce platform to enhance conversion usability, design consistency and engagement.

Sector.

Insurance & Vehicle Assistance

Product description.

End-to-end eCommerce system with connected Customer and Admin Portals.

Technologies.

.NET 8
Angular
REST API
Integrations with Stripe, Loqate, Text Local and UK Vehicle Data

Uplift in online sales

Uplift in online renewals

Increase in solution performance

Reduction in Customer Service queries

The challenge.

Ageing software that was limiting scalability and sales.

As a long-standing partner, we’d watched Vehicle Benefits’ – a national, UK provider of RAC-backed breakdown cover, offering tiered roadside assistance packages for employees and customers – core platform age without meaningful investment.

Over time, this legacy system had become brittle: increasing technical debt, incurring frequent bugs, and creating unnecessary development support tickets that Admin Users were forced to raise, all to frequently.

Users also struggled through clunky, non-mobile workflows, and client feedback flagged low conversion rates and confusion in the customer journey.

In short: the platform needed modernisation, the UI/UX needed a complete refresh, and the internal team needed to spend less time firefighting and more time innovating, by strategically reviewing customer data and feedback and implemented ideas that would satisfy the requirements of these users.

Vehicle Benefits example 'Welcome' screen

Vehicle Benefits example 'Welcome' screen - zoom

The solution.

Delivering a modern, mobile-first platform with future-proof architecture

Following a series of discovery workshops, ioSTUDIOS proposed a complete rewrite of Vehicle Benefits’ ageing platform. By combining technical modernisation with a renewed focus on user experience, the solution addressed long-standing inefficiencies while preparing the business for sustainable growth.

The new platform was rebuilt using .NET, Angular and Azure, ensuring it met modern standards of security, resilience and scalability. Mobile-first customer journeys were introduced across onboarding, payments and scheme management, while a refreshed admin area delivered workflow automation to reduce repetitive tasks and errors.

To strengthen the wider ecosystem, key integrations were implemented with Stripe, SendGrid and MS Entra, creating seamless processes for payments, communications and identity management. The new customer-facing journeys were designed to be intuitive and engaging, reducing friction and increasing satisfaction.

By focusing on a modular, maintainable architecture, ioSTUDIOS ensured the platform could evolve alongside the business, enabling Vehicle Benefits to innovate confidently without being constrained by legacy technology.

The result.

Reduced support demand, improved customer experience and stronger business outcomes.

The modernisation of Vehicle Benefits’ platform delivered immediate and measurable improvements across both customer and internal operations. By eliminating technical debt and introducing a more resilient architecture, support demands fell significantly, with fewer tickets raised and less time spent on reactive fixes.

Customer-facing journeys, redesigned with a mobile-first approach, drove higher engagement and improved conversion rates by reducing drop-outs during onboarding and payments. Performance was also markedly improved, with faster response times and greater system reliability, ensuring a smoother experience for users.

Internally, the refreshed admin tools empowered teams to work more efficiently, reducing overtime and enabling them to focus on higher-value tasks. Feedback from both customers and employees has been overwhelmingly positive, with clearer workflows and a more intuitive interface enhancing overall satisfaction.

The business is now positioned to benefit from forecast cost savings within the first year, thanks to reduced reliance on third-party fixes and the retirement of inefficient legacy processes. This new, scalable platform provides a solid foundation for continued growth and innovation.

We’ve had the pleasure of working with ioSTUDIOS for several years now. Their expertise and attention to detail consistently exceed expectations. The team always come through with innovative solutions and exceptional customer service! They are a key part of our success. We highly recommend them!

gEORGE hale, partnerships director

Frequently asked questions

If you have any questions then don’t hesitate to contact us or please feel free to read our FAQs

find out more

What is the most effective software for selling roadside cover?

An effective approach to selling Roadside Cover Membership via software is to use a hybrid solution that includes a core Service eCommerce (with Admin User back office area) that is integrated with a range of internal solutions. These integrations and functionality will then enable the entire process to occur seamlessly, end-to-end, online, for both Customers and Administrative Users.

How can a bespoke eCommerce solution improve operational efficiency?

A bespoke eCommerce solution can significantly enhance efficiency by digitising and streamlining core commercial buying journeys and administrative processes. Unlike off-the-shelf software, a custom-built system can be defined to fit your specific requirements – thus removing any inefficiencies, duplications, manual admin tasks and other generic software derived constraints.

What is the difference between off-the-shelf and bespoke eCommerce software?

Off-the-shelf solutions are generic, ready-made solutions that are typically cheaper and faster to implement, however, such genericisms may not meet unique business requirements or functionality, that can cause inefficiencies. Bespoke software is built in detail to a precise spec. that provides custom journeys, functionality and integrations that achieve a business requirement in detail. Although these systems generally take longer to implement and are more costly, they often provide better value in the long term, as well as unique IP to your business.

What are the benefits of using a bespoke eCommerce solution?

A bespoke eCommerce platform offers total customization, allowing you to shape and mould the platform to specific requirements in every sprint and project. Bespoke solutions also enable easier integration with other systems and, although the initial cost is more expensive than an off-the-shelf solution, bespoke software can prove cost-effective in the mid-long term as there are no recurring fees and inefficient processes.

National Roadside Cover eCommerce Solution:

Modernised our National Roadside Cover client’s ecommerce platform to enhance conversion usability, design consistency and engagement.

Sector.

Product description.

Technologies.

The challenge.

Ageing software that was limiting scalability and sales.

The solution.

Delivering a modern, mobile-first platform with future-proof architecture

The result.

Reduced support demand, improved customer experience and stronger business outcomes.

Frequently asked questions

What is the most effective software for selling roadside cover?

How can a bespoke eCommerce solution improve operational efficiency?

What is the difference between off-the-shelf and bespoke eCommerce software?

What are the benefits of using a bespoke eCommerce solution?

More on our Bespoke Software Solutions:

ioSTUDIOS: One of The Sunday Times Best Places to Work 2026

Technical Debt: The Hidden Tax on Your Business’s Growth

7 Clear Signs Your Business Has Outgrown Off-the-Shelf Software

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